Media.

Key points:

Family friendly.
Not too many special effect.
Global Appeal.
TV Focus on marketing. - Trailer.
Making a making of programme, or an interview on a chat show with on of the actors/directors or planning a TV advert for merchandise ( action figures etc.. )

Task 1 - codes and conventions and representation
Task 2- institution and audiences- why hey are made, why they are popular and with whom
Task 3- ideas for films and synopsis.
Task 3- storyboard for TV trailer.

Media

What makes Gladiator an action hero?

o   He wears amour.

o   Fighting swords.

o   Strong

Statements about the hero in action adventure.

Spiderman

The hero needs to be physically strong and to be able to fight and travel long distances across difficult terrain.

Spiderman needs to be strong because he is a superhero and saves people.

He wears a costume to hide his identity.

He was power: his spider web.

·      Spider senses.

·      Spider webs.

Who is your favourite hero?

My favourite hero is Spiderman because you wouldn’t think of him as hero because he is a geek.  You wouldn’t think that a nerd would be a hero.

Iconography – the set of symbols or images used in cinema.  

How does the iconography help us with the genre?

The sword fighting.

Goonies

 This movie looks like they are on a adventure searching for something because they are holding a map. The miser en scene in a cave so they are searching for something maybe treasure. The facial expressions on the kids are confused and puzzled like they don’t know how to read the map. 

Casino Royale

§  Men – Guns, cars, violence, explosions, gambling fighting, machines money attractive women

§  Women – romance, James Bond, womanizer

§  Teens - stunts, action explosions, action cars

§  Adults – fighting violence

§  British viewers – British accent British classics.

§  American viewers- cars

List as many elements that appeal to the following groups.

§  Do you think the makers of the film and trailer intentionally tried to involve the two top groups you identified and alienate the bottom two groups? Why or why not?

Yes because men like to watch films with explosions, fighting and guns. They like to watch action adventure films. Most teens like to watch violence and action.

§  The movie made a quite a lot of money in the UK, because it was an action adventure movie and their audience was mainly men and teens.

§  The Fugitive

§  The man running away from something. Fugitive means on the run.

§  The text at the bottom.

§  The way the background is blurry

§  Gladiator.

Sword.

He’s wearing gladiator armour.

He’s in a arena.

Fighting.

Something dark.

The movie that fits mostly in the genre is Pirate of the Caribbean, because the it looks most obvious because in the poster there is sword fighting. You can tell that there is going to be action by the name.

The movie that is mo hard to define is Avatar because in the poster it looks more peaceful and you wouldn’t think that there is any action in it.

Dark Knight.

Characters  -

§  Hero - Batman.

§  Villain. – The joker.

Why are action adventure films so popular with audiences?

§  Action

§  Fighting

§  Cars

§  Sometimes romance.

§  Explosions

§  Weapons

§  Villains and Heroes.

§  Good guy saves the day.

§  Suspense.

Action movies are usually “ high concept “ films where the whole movie can be easily summarized.

Why do some people criticise action adventure films?

§  Simple theme

§  Cheesy storyline.

§  Low quality scripts.

 15.

 The Oldies.

an group of retired pensioners have one last job, to save the day from evil youngers 

Synopsis on a new Action Action Movie.

Set in the a olds peoples home in the heart of San Francsico, a group of old aged pensioners go out on a day trip into town,when they come across the town destroyed. who could it be ? Their old enemy, who plans to take over the world with an 24 hour countdown. They were retired, retired superheroes who had one last job to finish.Will they save the world in 24 hours ? Will they keep there identies hidden ? Will they carry on living superheroes? Watch Oldies to find out.

TV Advert Analysis.

http://www.youtube.com/watch?v=U1KLi1HBmZM

Virgin Media A more exciting to live.

The first shot is of a birds eye view of all the houses and cars. the next few shot are houses and trains after that a there is a voice over, the voice over starts as the music gets louder.
The music becomes louder as the scenes change.

The camera shots are either through the windows and getting a long shot of all the families in the video.
The ligting is sometimes lowkey and sometimes highkey. the light is mostly coming from lamposts, flashing cameras, sidelamps, discoballs and TVs.
The scenery is mostly homes.

Print Advert Analysis.

The target audience for this advert is for woman from the age of 20 - 40, and woman that are working not woman that stay at home.The model is look like peaceful and elegant with her mascra. This model is a role model to the older woman because she make lots of money models and shows that woman can be independent. The picture of the model is a close up to so you can see the mascra and the effect of the product.

The font for this is plain and simple. The black background matches with the mascra.The layout of the ad is simple it has one side of the model and the other side of the mascra and the close up shots of it, they also put most of the words in bold to make it stand out so the reader may see the product

Advert Homework.

i would buy this because it is aimed at woman and shows you what it can do if you use this product and tells you it has been voted 'product of the year' so people actaully use it and say that it works.