The target audience for this advert is for woman from the age of 20 - 40, and woman that are working not woman that stay at home.The model is look like peaceful and elegant with her mascra. This model is a role model to the older woman because she make lots of money models and shows that woman can be independent. The picture of the model is a close up to so you can see the mascra and the effect of the product.
The font for this is plain and simple. The black background matches with the mascra.The layout of the ad is simple it has one side of the model and the other side of the mascra and the close up shots of it, they also put most of the words in bold to make it stand out so the reader may see the product
